Two layouts. Because I love you. The version above is the “real” one, but I prefer the art director’s version (below).
Look at that fancy, aesthetically pleasing, and relevant border treatment. Although, to be totally technical, the product is all wrong.
CW: Mike Peterson AD: Jason Busa Agency: Big Bang
BONUS:
Camera-controlled mini-game for gatorade. Mandatories included using the “signature” cup. Don’t ask me, I just work here.
CW: Mike Peterson AD: Pakko (Francisco A. De La Torre-Rocha) Agency: TBWA Chiat/TEQUILA
CW: Mike Peterson AD: Jes Garrido AGENCY:TBWA Chiat/TEQUILA
CW: Mike Peterson AD: Jes Garrido AGENCY: TBWA Chiat/TEQUILA
CW: Mike Peterson AD: Jes Garrido Agency: TBWA Chiat/TEQUILA
The board is designed/constructed to decay rapidly while leaving the altima (car) pristine. The decay reveals a hidden message: built to last.
CW: Mike Peterson AD: Jes Garrido Agency: TBWA chiat-day/TEQUILA