Michael Peterson
Senior Copywriter/ Occasional Creative Director
Los Angeles, CA
EMAIL: mp(at)mpwriter(dot)com
PORTFOLIO: mpwriter.com
LINKED-IN: linkedin.com/in/mpetersoncopywriter
EXECUTIVE SUMMARY:
I make ads and I solve problems. Not usually in that order.
CORE SKILLS:
Concepts, Copywriting, Copyediting, Branding, Project Management, Product Innovation
MEDIA:
Television Commercials, Out-of-Home Advertising, Print Advertising, Websites, Radio Advertising, Publicity Stunts, Direct Response, Email Marketing, Long Form, E-book
HISTORY:
2011-…Freelance Copywriter and Illustrator – Freelance
2009-11…Director of Communications — RebuildUS.com
2008-09…Interactive Copywriter — TBWA/Chiat-Day/Tequila
2006-07…Senior Copywriter — Northlich Advertising
2005-06…Copywriter — Foote, Cone & Belding
2000-04…Creative Director/Copywriter — Freelance/mpwriter
1997-99…Copywriter — Big Bang Idea Engineering
1996-97…Copywriter — Herring-Newman Advertising
NOTABLE CLIENTS:
Nissan Automobiles, Gatorade Sports, Visa, Energizer, Proctor&Gamble, Yum Foods, Brown-Forman Liquor, Birdseye, Totes Umbrellas, Isotoner Gloves, Kentucky Lottery, T-mobile, Group Health, Washington State Tourism, Virgin Music, Fox Sports TV, Brooks Shoes, Sierra Online Video Games, Sony Entertainment, Hewlett-Packard
INDUSTRIES:
Real Estate, Automotive, Consumer Package Goods, Health Care, Lotteries, Tourism and Travel, Video Games, Entertainment, Sports
AWARDS & HONORS:
Lurzers Archive, Communication Arts, Graphis, Emmy (nominee), National Addys Gold, Northwest Addys Gold, Seattle Show Gold, San Diego Show Gold, Print Design Annual, Olives, ONE Magazine, Creativity, Cincinnati Addys Gold